The Path Intelligence FootPath system consists of a small number of discreet monitoring units installed throughout the centre. These units calculate the movement of consumers without requiring the shopper to wear or carry any special equipment. The units measure signals from the consumers’ mobile phones using unique technology that can locate a consumer’s position to within a few metres. These units feed this data (24 hours a day 7 days a week) to a processing centre, where the data is audited and sophisticated statistical analysis is applied to create continuously updated information on the flow of shoppers throughout the centre. At any time the shopping centre management can access the data via PI’s secure web-based reporting system.